Tag Archives: JournalismNEXT

The Misadventures at Georgia Public Broadcasting

FullSizeRender-3

Georgia Public Broadcasting or GPB, is a state network nonprofit organization under PBS television. Located in Atlanta, GPB is an organization that strives to provide the community with  a public service, while providing  “public interest, convince and necessity.”

Me and a few students that attend my digital broadcasting class at Georgia State university, were able to get the opportunity to go to GPB and tour the facility. While there, I learned about many different aspects in regards to working in television. First, our tour guide made sure to give us the break down on working with different “talent” for various programs that are shot within their facility. He stressed how many celebrities who come to the station can be hard to work with, but most of them are humble and nice.

The more we walked around the building we were shown many different sets that were shooting completely different shows.  Apparently, there are always multiple different shows being shot and aired throughout the GPB building.

FullSizeRender

As the tour continued, we entered the control room, which in fact controls everything that happened on set, as well as how things get aired throughout GPB’s air time.  Inside of the control room there were nothing but screens that reflected multiple camera’s that were physically on set. In addition, there were many lights and buttons used to control these functioning’s. While in this room, I learned that everyone who works in this room are more or less the ones who contribute most to the station. For example, in the control room, the person who writes the script for the teleprompter, works in this room and so does the people who analyze a station’s “flow” to decide what schedule to take in regards to commercials,and various television specials

FullSizeRender-4

After we viewed the control room, we were taken to GPB’s second largest studio, where they do most of their news segments. While there, I learned about the importance of lighting, floor directing, and camera operating. Likewise, our guide went further in-depth when discussing the camera functions. Below you can see a picture of a part of the camera, as well as the GPB set. The camera is a separate piece of equipment that is attached to an HD filter, which enhances the camera’s capabilities. Camera’s are sometimes even placed on a tripod or “jib” in order to create beautiful looking pan- in shots,and track shots.

FullSizeRender-5

After walking through the halls of Georgia Public Broadcasting, I can definitely see myself pursuing a job here. No to mention that GPB gives plenty of opportunities for internships and volunteer work. I’ll make sure to stay up on everything that is going on with GPB. I’m even thinking of taking the journalism class at Georgia State that offers hands on experience of GPB. Lastly, I learned that GPB uses all types of volunteers to run their station. Our tour guide said that Georgia Public Broadcasting do not have enough money to pay workers.

Building a Digital Audience (Ch. 11)

screen_shot_2013_12_02_at_2_42_45_pm

In Chapter 11, Briggs shares his insights on how to build an online audience for news. He first starts off by illustrating how important it is to analyze search engines and other social media tools. Also, your title tag and description in your online posts help to attract potential audiences. Throughout the chapter, Briggs breaks down the fundamentals into content tracking, web analytics, search engine optimization, effective headline writing for the Web, Distribution through social media.

“Developing a culture and processes to track and measure you work product is essential to competing in this date-driven world(Briggs 296). According to Briggs, the easiest way to track what you publish is through a Web-based spreadsheet. The purpose of tracking content is to create “benchmarks“. After you start it is wise to begin with with simple stories and videos in order to find out exactly is is you want to publish. Using web analytics software, you can use a Web-based dashboard panel. Key points to identify is page views, visits and unique visitors compared, and engagement. Also by using search engines, to understand how they work, you must optimize your Web content. Likewise, to optimize Web content properly, you want to make sure Web content is found through search engines. According to Briggs, during the past decade, Google is the dominant search engine because of the techniques it uses to establish relevance.

More importantly, it is an advantage to have your search engine show up in the first ten pages. Briggs explains that many sites receive as much as two-thirds of their Web traffic from search engines. The words used to type in the search engine are called “keywords.” Ultimately, if you publish stories online, the search engine will display links based on the subjects keywords.Using search engine optimization primarily helps others find your Web pages, based on the words typed into a search engine. Content and links work together to provide growth amongst your given audience. You then use these links to create Title tags and HTML meta tags. Lastly, it is important for news sites to place considerable thought and time into writing a headline. According to Briggs, “on average, eight out of 10 people will read a headline, but only two out of 10 will read the rest of the piece” (Briggs 308). It is important to understand that headlines can either hurt or attract your potential number of viewers.

Lastly, the top priorities of Web publishing online across the Web is distribution. Targeting specific channels like blogs, social media site, and sites that stream video content are a great way to distribute information. By adequately participating in multiple channels, a news station can earn social capital. Also, by further communicating with your audiences, you are helping generate a better customer-consumer relationship amongst readers.

Understanding News as a Conversation

online-community-networking

In Chapter 10 of JorunalismNEXT, we began to touch on how the constant growth in technology has increased the speed of communication. With technology always evolving we find easier ways to relay news to the public, as well as find faster way to receive necessary feedback and options from viewers. In today’s time, it is important that we use technological and human resources to help cultivate constructive conversations. Briggs gives further insight on managing news as a conversation through social network and other media platforms.

According to Briggs, making conversation with your readers is great for building better relationships and gaining loyal viewers. When you give your audiences the chance to be apart of the news process, it makes it easier for them to identify with your news brand. For starters, you should answer all questions asked by your readers, address criticism, and always share good responses. In addition, it is important to converse through comments left by your readers. Ultimately, the amount of interaction that is given to an online news story by the writer will help create more intimate discussions online.

Moving further into chapter 10, we see that social media offers many benefits to news as a conversation it helps create awareness through word-of-mouth, it enables a much faster pace of feedback, and it helps create transparency in the reporting process. Conversation within news is important because your audience often discovers information and gives story tips, as well as share links to your post. Reporter Dan Gillmor even stated, “my audience knows more than I do (Briggs 271). With that being said, engaging in conversations can be used as a very important tool for instances such as your news gathering process.

When building and managing your online community, there should always be a priority to make your news participatory. The more that journalist gets involved, the more that your online community will want to participate. Acknowledging those who participate in your posts and conversations will help spread your content. Lastly, as journalists we should always remember to be aware of our many resources. Lastly, spend more time investing in an online community with loyal and anxious readers.

Going Mobile ( Chapter 5 – Briggs)

Phone-video-recording

In chapter 5 of JournalismNEXT, Briggs talks about the evolution of journalism through mobile capabilities and technology. Throughout the reading, we are introduced to the newly developed uses of mobile journalism. In addition, Briggs provides information on the equipment needed for mobile reporting, how to use mobile publishing services, and how mobile reporting correlates with various professional news organizations.

Mobile reporting was bound to happen, simply because it is entirely too convenient. With the constant increase in freelance bloggers and journalist, there is also a rise in mobile reporting. According to a report from the American Life Project, about half of Americans of all ages own smartphones. Ultimately, this means that any number of people could randomly see and record a newsworthy event. This is great for professional journalists or other news outlets, because footage can be made useful without having to actually go out in the field.

Technology has gotten so advanced that according to Briggs, it is possible to do all of your mobile reporting with one device. With a smartphone one is able to record, take photos, and publish to the Web in an instant. Briggs believes that mobile reporting is best done for criminal and civil trials, important speeches and announcements, breaking news events, public gatherings, and sporting events. As you can see, there are numerous options available for mobilized reporting. Likewise, advantages consist of having little to no equipment to carry, as well as quick publishing of the regarded material.

“It is important to remember, however, that the journalism should come first, the technology second” (Briggs 121).  Continuing through the chapter, Briggs discusses the evolution of journalism through mobile capabilities and technology. It is important to understand that mobile reporting cannot replace traditional journalism. In essence, mobile reporting is only a means to an end, a tool if you will. An example would be to use mobile reporting to help you make mental notes, are publish live footage. With the Internet constantly evolving, we also can see a shift in social media uses and consumption. With that being said, micro-blogging and mobile reporting work hand and hand. Sites like Twitter and Tumblr, are great for posting snippets of a news story. As a result, once you have caught your audiences’ attention, they are likely to click on your post in order to find the full-length story.

According to publisher, Paul Bradshaw, mobile reporting gives journalists the opportunity to physically be where the events are actually happening .Also, the more mobile reporting that is done, the easier it is to inform and connect people from across the globe. In addition, mobile reporting creates an easy accessible way for gathering news stories, and sources. Lastly, mobile reporting is an important attribute that continues to grow throughout the world and should be adequately utilized.

Micro-blogging

microblog

In chapter 4, we are introduced to the world of micro-blogging and its attributes. While reading through this chapter I was able to learn about why micro-blogging is important, and how I can use it as a tool for success. Briggs adequately presents his views on micro-blogging and its uses through popular sites like Twitter.

What is micro-blogging? According to Briggs, micro-blogging is a service that creates ways for users to publish brief messages (usually 140 characters or less) with links to other media sites. An example of this is like posting a link to your favorite song on Facebook. You’re able to not only post your song link, but you can also write something about it. The idea of “ambient awareness” or “ambient intimacy,” is one that is centered on the ability to maintain a connection with someone without a phone or email.

Contrary to belief, there are many professionals that consider Twitter as a useful tool. For journalist, the main benefits of micro-blogging are learning about your audiences. With learning more about “the people,” you are able to somewhat better understand their preferences and dislikes. Briggs also explains that micro-blogging is a great way for professional journalist to gain feedback on their work. Marshall Kirkpatrick from ReadWriteWeb, even provided his opinion by discussing how micro-blogging is great for performing public interviews. This tool is one that helps build community, spread breaking news, and market brands.

Lastly, micro-blogging is a great resource that journalist can use to build their following. In addition, this tool can be used to help track down other sources and stories that are constantly streaming online. There is an enormous community that exists on the Web, and these individuals are always searching for something that catches their attention. As a result of micro-blogging, even local news is considered world news due to social platforms.

Chapter 3 Briggs

shutterstock_123852919

According to Briggs, Chapter 3 is about using technology as a way to knock down the many obstacles journalist goes through everyday, and with technology comes more news reporting methods. In Chapter 3, Briggs begins to go more in depth about crowdsourcing, open-source reporting, and pro-am journalism

Crowdsourcing focuses on obtaining information and ideas from a large group of individuals in order to solve any number of questions or problems. In journalism, crowdsourcing helps to unravel solutions by answering specific issues or questions to improve a service or idea. Sites like “Talking Points Memo,” and “Public Insight Network,” have thousands of people that provide informational contributions to the public. This helps social platforms target different groups of people in order to solve problems. Likewise, I find it interesting that companies like Amazon.com and InnoCentive, hire people to do crowdsourcing. According to Briggs, the pay is usually low but companies provide certain tasks for freelance individuals to solve company complications.

Open-source reporting is important because it allows for audience feedback. With feedback it is possible to gain different insights and perspectives. The main purpose of open source reporting is to get viewers and readers to participate. According to Briggs, this type of reporting can provide benefits for both the reporter and the audience. The benefits being that open source reporting can open up an entire separate community of people with different opinions and useful data. As for pro-am journalism, this is journalism that is structured around the audience and them being able to publish pieces on the same social platforms that professional journalist use. The point of this is to help create a deeper line of coverage that journalist couldn’t provide on his or her own. With more people researching the story, comes much more broader results of information.

By reading Chapter 3, I was able to learn more about the different aspects of journalism and how to use them to my advantage. I have learned about using blogs for crowdsourcing, how important links are, as well as viewed examples of crowd-powered collaboration. Lastly, I learned that print is still an important source of news and is still greatly appreciated today. Over the years, newspapers have also built great relationships with their audiences and have strived to strengthen their community. As a result, Newspapers and their networks are excellent contributors to crowd-source, open source, and pro-am reporting.

The Journey Into Digital Broadcasting

FutureJournalism-LN-BLOGS-2008-2010
Introduction: JournalismNEXT

While reading chapter 1 and 2, I learned many things I did not know about as far as the journalism world is concerned. Although we talked about several points in class from the “Introduction” section in the book, I still gained much insight on the evolution of journalism and its importance. Examples of the points we discussed, as well as what I read, were about the many jobs that are available for journalist in this day and age. Seeing as how the print business is a declining market, I was quite surprised to find about successful independent companies like “Voice of San Diego,” “ArtsJournal,” and “paidContent.org

Chapter 1: We Are All Digital Workers Now

Moving further into the chapter, I gained knowledge on several computer components such as “cache,” and “RSS” uses and essentials. I also found it interesting to see how modern technology like “apps,” have help innovate Internet use as well as further aid printing business’ and its transition into the digital community. This in itself is a huge contributor in creating a long-lasting relationship between consumers and their favorite magazines, and newspapers. Co-founder of Storify, Burt Herman, made a great point by explaining how for the first time in history, everybody has free access to the press through the Web. The possibilities that are presented in the virtual community are almost limitless. In addition to reading the “web-design basics” section in Chapter 1, I was completely blown away by how extensive web design code is. As an aspiring journalist, I was not aware that learning web code would be essential to my career.

Chapter 2: Blogging for Better Journalism

When reading through Chapter 2, I gained a much better understanding of blogs and their contribution to publishing. Blogs not only bring together a community of like-minded individuals with certain types of interests, but it also helps journalist find an outlet to hone their skills, as well as way for them find their niche market and audience. In addition, Briggs talks about how the creation of blogs have changed journalism for the better. I found it interesting how he related the tragic terrorist attack on September 2001, to the growth of blogs and user interaction. At the time this was a great way for those to vent and share their thoughts about the incident, thus creating a much wider participation in independent blogging.

According to Briggs a good blog is ..

1. One that has a great appearance

2.  One that knows its audience and puts the reader first.

3.  One that has links , and organized summaries

4. One that posts often and stays updated

5.  One that has a catch title

6. One that has photos and videos